Privacy Policy
Last updated: March 2026
1. Who We Are
Metric Mango ("we", "us", "our") is an analytics consulting company based in Mumbai, India. We help businesses implement and optimise their web and app analytics. This privacy policy explains how we collect, use, and protect your personal data when you visit our website (metricmango.com) or engage with our services.
2. What Data We Collect
We collect the following types of data:
- Contact form submissions: Name, email address, company name, LinkedIn/website URL, and any message you provide.
- Booking requests: Name, email address, preferred date and time, and discussion topic.
- Analytics data: We use Google Analytics 4 (GA4) with Google Tag Manager to collect anonymised usage data including pages visited, time on site, referral source, device type, and browser. This data is used to improve our website.
- Cookies: We use essential cookies for site functionality and analytics cookies (via GA4) for understanding website usage. See our cookie section below.
3. How We Use Your Data
- To respond to your enquiries and schedule consultations
- To provide analytics consulting services you've engaged us for
- To improve our website and services based on usage patterns
- To send relevant follow-up communications (only with your consent)
We do not sell, rent, or share your personal data with third parties for their marketing purposes.
4. Data Storage & Security
Contact form and booking data is stored in Google Sheets via secured API connections. We use Google Workspace with two-factor authentication. Data is transmitted over encrypted HTTPS connections. We retain your data for as long as necessary to provide our services and comply with legal obligations.
5. Third-Party Services
We use the following third-party services that may process your data:
- Google Analytics 4: Website analytics (anonymised)
- Google Tag Manager: Tag management
- Google Calendar: Booking scheduling
- Google Sheets: Data storage for form submissions
- Cloudflare Pages: Website hosting
6. Cookies
Our website uses cookies to provide essential functionality and analytics. Essential cookies are required for the site to function. Analytics cookies (set by Google Analytics) help us understand how visitors use the site. You can control cookie preferences through your browser settings.
7. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict processing of your data
- Data portability
To exercise any of these rights, contact us at metricmangoanalytics@gmail.com. We will respond within 30 days.
8. GDPR Compliance
If you are in the European Economic Area (EEA), we process your data based on: legitimate interest (website analytics), consent (contact forms and cookies), and contractual necessity (service delivery). You have the right to lodge a complaint with your local data protection authority.
9. DPDPA Compliance (India)
In accordance with India's Digital Personal Data Protection Act (DPDPA) 2023, we process personal data only for lawful purposes with appropriate consent. You have the right to access, correct, and erase your personal data by contacting us.
10. Changes to This Policy
We may update this policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.
11. Contact Us
For privacy-related enquiries, contact us at metricmangoanalytics@gmail.com.