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Metric Mango

Consent & Privacy Compliance

Cookie consent implementation that's technically correct, legally compliant, and built to preserve your data quality across every region you operate in.

A misconfigured consent setup creates legal risk and silently breaks your tracking. Every report downstream becomes unreliable.

We configure consent management that's technically correct, legally sound, and designed to preserve your data quality, whether you're subject to GDPR, PDPA, CCPA, or UAE PDPL.

Need your full GTM setup reviewed first? See our Measurement Audit →

Who Is This For?

You serve EU/EEA users and need GDPR-compliant analytics
You operate in APAC or the Middle East and must comply with local data protection laws
Google flagged your Ads account for missing Consent Mode v2
Your cookie banner isn't properly wired to your tags and GTM

Our Process

1

Privacy landscape review

Assess which regulations apply based on your user locations and map consent requirements to your analytics stack.

2

Cookie audit

Scan your site to identify every cookie and tracker, classify by purpose (necessary, analytics, marketing), and document consent needs.

3

CMP configuration

Set up your Consent Management Platform with categorised cookies, clear user-facing language, and region-specific rules.

4

Consent Mode integration

Wire Consent Mode v2 into your GTM setup so tags respect consent state, with modelling enabled for conversion recovery.

5

Testing & documentation

Test every consent scenario (accept, reject, partial), verify tag behaviour, and provide documentation for your legal team.

What's Included

  • Consent Management Platform (CMP) setup and configuration
  • Google Consent Mode v2 implementation (basic and advanced)
  • Tag firing behaviour aligned to consent state
  • Cookie audit and classification
  • Regional compliance review (GDPR, PDPA, UAE PDPL, CCPA)
  • Server-side consent signal forwarding
  • Consent state testing and validation
  • Documentation for legal and compliance teams

Frequently Asked Questions

Google's framework that adjusts tag behaviour based on user consent. It enables modelled conversions even when cookies are declined, preserving data quality while respecting user choices.

Ready to get started?

Unsure if your consent setup is compliant? We'll review it with you. Book a free call.

Schedule a Free Consultation

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