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Metric Mango

GA4 & GTM Implementation

From measurement plan to production-ready tracking. Client-side, server-side, or hybrid, built to match your business goals.

Getting GA4 and GTM right from the start saves months of cleanup later.

Every engagement begins with a measurement plan that maps your business KPIs to GA4 events, parameters, and dimensions. From there, we build a clean GTM container (client-side, server-side, or hybrid) with proper data layer architecture, naming conventions, and full documentation.

Not sure if your current setup needs rebuilding? Start with a Measurement Audit →

Who Is This For?

Launching a new website or app and need analytics from day one
Current tracking is unreliable and needs a fresh start
Need server-side tagging for better data quality and page speed
Moving to GA4 and want it set up properly from the start

Our Process

1

Measurement planning

Map business KPIs to specific GA4 events, parameters, and dimensions. This becomes the blueprint for the entire setup.

2

Data layer architecture

Design and document the data layer spec so your dev team knows exactly what to push and when.

3

GTM build

Tags, triggers, and variables configured in a clean container: client-side, server-side, or both.

4

QA & validation

End-to-end testing across devices, browsers, and user journeys. Every event verified before go-live.

5

Launch & handover

Deploy, monitor for the first week, and hand over full documentation so your team can maintain it.

What's Included

  • Measurement strategy and KPI-to-event mapping
  • GA4 property and data stream configuration
  • Custom event taxonomy design
  • GTM container architecture (client-side and/or server-side)
  • Data layer specification and implementation guidance
  • E-commerce tracking (GA4 standard or custom)
  • Cross-domain tracking configuration
  • Google Ads and marketing platform integrations
  • Conversion tracking and audience setup
  • QA testing across devices and browsers
  • Full documentation and knowledge transfer

Frequently Asked Questions

Yes. Setup includes Google Cloud hosting, first-party domain configuration, server-side tags for Google Ads, Meta, and other platforms.

Ready to get started?

Planning a new setup or fixing an old one? Let's scope it together. Free 30-minute call.

Schedule a Free Consultation

Explore Other Services

Measurement Audit

Find out what's broken in your tracking before it costs you decisions.

Consent & Privacy Compliance

Stay compliant across regions without sacrificing data quality.

Dashboarding & Reporting

Turn raw data into reports your team actually opens.

BigQuery & Data Pipelines

Go beyond GA4's interface with event-level data and custom queries.

Training & Enablement

Give your team the skills to own and evolve your analytics.