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Metric Mango

BigQuery & Data Pipelines

Event-level data, custom queries, and pipelines that connect GA4 to your warehouse, dashboards, and ML workflows.

GA4's interface shows summaries. BigQuery gives you the raw data: every event, parameter, and user interaction, ready for analysis at any depth.

We handle the full pipeline: export setup, schema design, reusable SQL queries, and the infrastructure for advanced analytics, custom attribution, and cross-platform integration.

Need dashboards on top of your BigQuery data? See Dashboarding & Reporting →

Who Is This For?

You need event-level data GA4's interface doesn't expose
You're building custom attribution models or advanced segmentation
You need to join analytics data with CRM or product data
GA4's data retention limits are losing your historical data

Our Process

1

Export setup

Configure GA4 BigQuery exports (daily and streaming) with optimal table structures and partitioning for cost efficiency.

2

Schema design

Flatten GA4's nested event schema into queryable tables with clear naming conventions and reusable views.

3

Query library

Write and document SQL for your most common analyses: user journeys, attribution, cohorts, funnels, and custom reports.

4

Pipeline orchestration

Scheduled queries, Cloud Functions, or dbt models to keep data fresh and downstream systems fed.

5

Integration & handover

Connect BigQuery to dashboards, warehouse, or ML pipelines. Train your team on maintaining and extending the setup.

What's Included

  • GA4 BigQuery export configuration and optimisation
  • Custom SQL queries for common analysis patterns
  • Data pipeline design and orchestration
  • Cross-platform data integration (GA4 + CRM + Ads)
  • Data warehouse architecture guidance
  • Cost optimisation for BigQuery storage and queries
  • Scheduled queries and automated reporting
  • Documentation and team enablement

Frequently Asked Questions

GA4 covers standard reporting. BigQuery is for when you need raw event-level data, custom attribution, cross-platform joins, longer data retention, or ML-ready datasets.

Ready to get started?

Ready to unlock your raw data? Let's talk about what's possible. Free 30-minute call.

Schedule a Free Consultation

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