Measurement Audit
Uncover tracking gaps, misconfigured events, and data quality issues, with a clear plan to fix every one of them.
Tracking breaks over time. Tags misfire, events get misconfigured, and the data you rely on drifts from reality.
A measurement audit catches all of it: a systematic, prioritised review of your entire GA4 and GTM setup. Every finding comes with a severity rating, business impact, and clear instructions to fix it.
If issues need fixing, see our GA4 & GTM Implementation service →
Who Is This For?
Our Process
Discovery
Review your analytics stack, business goals, and known pain points to scope the audit.
Data collection
Access your GA4 property, GTM containers, and site to capture the current state of every tag, trigger, and event.
Analysis
Systematic check against best practices: event taxonomy, conversion accuracy, data layer, consent setup, and cross-domain tracking.
Report & walkthrough
Findings documented with severity, business impact, and fix instructions. Delivered with a live walkthrough.
What's Included
- GA4 property and data stream review
- GTM container audit (tags, triggers, variables)
- Event taxonomy validation against your measurement plan
- Conversion tracking accuracy check
- Cross-domain and subdomain tracking verification
- Data layer completeness review
- E-commerce tracking validation (if applicable)
- Consent mode and privacy compliance check
- Prioritised report with severity ratings and fix instructions
Frequently Asked Questions
Ready to get started?
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Start with a measurement plan. End with tracking you can trust.
Stay compliant across regions without sacrificing data quality.
Turn raw data into reports your team actually opens.
Go beyond GA4's interface with event-level data and custom queries.
Give your team the skills to own and evolve your analytics.